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Company News 2010年8月8日 |
All along, environmental protection is an industry eternal theme, but the paint and coatings companies using "green" to do a selling point, in the end line does not work? Think about it, as long as the listing of products, which are not detected through the country several times, if environmental protection is not up to the product who dare to open Nachulaimai? Since our products are in line with national standards, that information up there for? Everyone like a long nose and eyes and mouth were the same, if the longer range features a star, that make sense? Of course, some product is indeed higher than the national standard, but as a business, quality is life itself. Higher than the national standards for product quality and not walking a fine line, this is the most basic. At the same time, higher than the national standard enterprise standard to produce products, which is a kind of social responsibility. Especially for products such as paint, if environmental protection is not up to the human body can cause much harm, and now we all know can understand. When consumers buy products, health is not threatened, which is the most basic moral standards, no nothing out showing off.
To paint and coatings industry, the developer of 10 years this year, most of the paint brand of products, differences are not that great. Both product quality and environment, the number of big brands have not much difference between the maximum price and marketing strategy that can be flexible about. Many consumers are concerned about the color, the general difference is not significant, as long as skilled workers, are available through the deployment, configuration, a consumer favorite color. In this light, the green paint industry competition, the actual value and the brand has entered the competition among cultural connotation, then let’s use the quality of the product itself that matters, in particular, to environmental protection as a selling point, no doubt a bit behind the times, and with the times disconnected from the pace.
2010 paint industry and highlights what the selling point?
From another angle, if a product has been the environmental protection as a selling point, perhaps it does no other advantages, and can only take a matter of environmental protection said. At the same time, now all kinds of environmental standards, certification varied, the average consumer is difficult to distinguish clearly these standards, certification What is the difference between, in the end which is good, basic entirely merchants 忽悠. How environmentally friendly business that, on how environmental protection, the relevant authority departments rarely come out to explain these things, these circumstances, consumers should have the expertise of a long pair of eye is not possible to rely on corporate self-regulation.
Looking from another angle, if there is no inherent quality problems, If you take a made environmental protection Zuowei selling point, then it would be close to their product, Zhege simply not a brand long the trick, To Zhenzheng the fight to the market he must the quality of products and services their efforts above, this is the real hit with consumers is a very important psychological factor. |
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